Åre Graphics

Åre Graphics

Project: Brand Identity
Service:Brand strategy and Graphic Design
Client:Åre
Year:2004 - 2007

Design of a new graphic program for the Åre region and the 2007 championships.

Catwalk Logo

Catwalk Logo

Project: Logo
Service:Brand strategy and Graphic Design
Client:Fagerhult
Year:2012

In parallel to the design work of the Catwalk lighting, LundbergDesign was assigned to create its branding, graphic identity and product graphics. The development of the graphic identity and branding, starting with a name analysis and targeting of the product. The sketch phase was inspired by the fashion world, since the main target group is retail. We worked with the technique and placing of the logo on the product and other exposing of the logotype. The target user of the spotlight retail and a focus is the fashion industry. From the target group the name and the logo was developed through storytelling. Development of the graphic identity and branding of the lighting Catwalk for Fagerhult. The target user of the spotlight retail and a focus is the fashion industry. From the target group the name and the logo was developed through storytelling.

Vallhall Science Park

Vallhalla Science Park

Project: Brand Identity
Service:Brand strategy and Graphic Design
Client: PEAB
Year:2012

Valhalla Science Park is part of the development of Valhalla Park, a collaboration between Peab, Region Skåne, Lund University, Helsingborg Business Region and Sparbanken Öresund. To generate growth, improve educational opportunities and contribute to a sustainable society a new research park will be established with an associated construction incubator. The focus will be building techniques and technologies for living such as energy, environment, logistics, materials, lighting, architecture and design. LundbergDesign has been involved in the concept and design work from the first moment, contributing with the development of ideas, concept sketches, name, logo and implementation.

Södra Cell Mörrum Pictogram

Södra Cell Mörrum Pictogram

Project: Pictogram family
Service:Brand strategy and Graphic Design
Client:Södra Cell Mörrum
Year:2012

Development of a pictogram family for the Södra Cell Mörrum factory.

Design Region Sweden′s Identity

Design Region Sweden

Project: Corporate identity
Service:Brand strategy and Graphic Design
Client:Ateljé Lyktan
Year:2012

A clear definition of ateljé Lyktan’s brand identity is a key element for the company’s distinction and success. LundbergDesign helped ateljé Lyktan to develop a Design Manual expressing the company’s philosophy, design approach and production practices. From guidelines concerning material uses to diagrams explaining the launch plan of products, everything is in there to understand ateljé Lyktan’s way of doing things.

Ateljé Lyktan Design Manual

Design Manual

Project: Corporate identity
Service:Brand strategy and Graphic Design
Client:Ateljé Lyktan
Year:2012

A clear definition of ateljé Lyktan’s brand identity is a key element for the company’s distinction and success. LundbergDesign helped ateljé Lyktan to develop a Design Manual expressing the company’s philosophy, design approach and production practices. From guidelines concerning material uses to diagrams explaining the launch plan of products, everything is in there to understand ateljé Lyktan’s way of doing things.

MTR Express Identity

Project: Corporate identity
Service:Brand strategy and Graphic Design
Client: MTR X
Year:2014
MTR Express - a unique design journey from start to goal. The new train operator, MTR Express, started to operate the Swedish main train route Stockholm – Gothenburg in the beginning of March 2015. It only took less than three months for the new red MTR Express train to reach over 93% customer satisfaction in the customer surveys. Our goal with the project was to create a seamless travelling experience from the first booking of the journey to the final arrival at the destination.

The project started two years earlier with a white sketch paper that we needed to fill with an extensive and demanding design scoop, creating the new MTR Express brand including service, graphic, interior and industrial design – all ready for introduction on the market in March 2015. Parallel to the design project LundbergDesign was also involved in creating the new web based booking system – the first touchpoint between MTR Express and the customer. The idea was harmonize the booking system with the actual planning and design of the train. Simplicity and reliability are key words for the seamless design of the whole system. The graphics language is based on a carefully selected typeface with a visually clear design providing the MTR Express brand with a unique and strong identity.

Gröna Tåget

Gröna Tåget

Project: Train Concept
Service: Transportation Design
Client: Gröna Tåget
Year:2010

Olle Lundberg has been the project manager for the Gröna Tåget interior and exterior design project. A great many sub-projects with different aims and directions have been conducted with a focus on passenger´s behavior, needs and perceptions. The purpose of the different design concepts is to constitute an idea bank for train suppliers, operators and other players in the rail industry. The objective was not to create a cohesive finished train but gain deeper knowledge of the the different parts and functions of the train. This creates scope for separate design studies and penetration of a sub-area without their needing to otherwise relate to the train. The design work has generated hundreds of ideas and design concepts that are ready to be developed into final products and services. We have focused on six main areas; Economy class, Premium class, the entrance as a space for communication, a large entrance with access for everyone, the Bistro, and greater luggage capacity.

SJ Brussles

Stockholm - Brussels

Project: Train Concept
Service: Transportation Design
Client: SJ
Year:2012

Concept design of the new luxury night-sleeper train Stockholm - Brussels.

First Class Train Seat

Project: First Class Seat
Service: Transportation Design
Client: Bombardier / Saira
Year:2011-2012

Development of a new first class seat for SJ 3000 train.