Design Region Sweden′s Identity

Project: Brand identity

Service: Brand strategy and Graphic Design

Client: Design Region Sweden

Year: 2012

Link: www.designregionsweden.se

A corporate identity delivered in an easy way to use, ensuring a constant professional brand image. The logotype uses a symbol of arrow to illustrate the role of Design Region Sweden – lifting and developing companies. The overlay of colours refers to the multidisciplinary aspect of Design Region Sweden's projects. The several professions involved are, all together, forming the arrow – performing, going in the same direction

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