Invercote factory tour

Project: Factory tour

Service: Destination Design

Client: Iggesunds Bruk

Year: 2012

 

The challenge was to communicate the new Brand Identity of INVERCOTE in the factory area. Further, the factory needed a pedagogical guidance for important visitors such as large international clients, and neither the less school classes. We designed a directed colour coded tour through the factory, emphasizing the different parts of the process with colour nuances: Green nuances for the forestry section, blue for the wet section, orange for the heating section and finally all imaginable colours for the last section – the end user – showing the printing possibilities of INVERCOTE. Integrated in the colour coded posters, we lifted the expertise of the factory staff – photos of the people participating to create the best cardboard in the world.

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