Catwalk Logo

In parallel to the design work of the Catwalk lighting, LundbergDesign was assigned to create its branding, graphic identity and product graphics. The development of the graphic identity and branding, starting with a name analysis and targeting of the product. The sketch phase was inspired by the fashion world, since the main target group is retail. We worked with the technique and placing of the logo on the product and other exposing of the logotype. The target user of the spotlight retail and a focus is the fashion industry. From the target group the name and the logo was developed through storytelling. Development of the graphic identity and branding of the lighting Catwalk for Fagerhult. The target user of the spotlight retail and a focus is the fashion industry. From the target group the name and the logo was developed through storytelling.